> ## Documentation Index
> Fetch the complete documentation index at: https://docs.routiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Write to a group of patients you choose, or send one message to everyone.

Rebooking runs on its own every day. A **campaign** is something you start yourself: a run of messages to a group you choose. The **Campaigns** page lists "Everything Routiq sends on your behalf, in one list."

Only an owner or admin can start, edit, pause or delete a campaign.

## The Campaigns page

Open **Campaigns** in the sidebar. You'll see three groups:

* **Always on:** the Rebooking run for patients who are due back.
* **Your campaigns:** the ones you've started, with a status such as **Draft**, **In progress**, **Needs you** or **Paused**.
* **Finished:** campaigns that are **Done**.

Each campaign can be paused, resumed or retried from its row. Its **More** menu has **Edit campaign** and **Delete campaign**.

## Start a campaign

Press **New campaign**. The app's promise: "Robyn drafts, you approve every word."

<Steps>
  <Step title="Tell Robyn who to reach">
    Describe who you want to write to, or press a suggestion such as **Only came once**, **Away 6+ months**, **Just the 30 longest away** or **Everyone**. A campaign can reach up to 500 people. Press **Continue with these people**; the button shows how many.
  </Step>

  <Step title="The breakdown">
    Robyn sorts them into groups: **Been away a long time**, **Slipping away**, **Overdue** and **Due about now**. Choose the groups to include, then press **Approve these groups**.
  </Step>

  <Step title="The prompts">
    For each group, tell Robyn what to say, and anything the message must include. Press **Approve prompts**.
  </Step>

  <Step title="Ready to start">
    Pick a pace: **Steady** (14 a day), **Faster** (22 a day) or **As fast as allowed** (50 a day). Press **Start**.
  </Step>

  <Step title="Approve the drafts">
    Press **Open the queue**. Robyn's drafts wait in the [Message Queue](/reengagement/message-queue) for you to approve.
  </Step>
</Steps>

## One message to everyone

For news that goes to all your patients, choose **One message to everyone instead?** when you start a campaign. You write one message, pick who gets it (**Seen in the last year**, **Seen in the last 2 years** or **Everyone**), and see what it will cost in credits before anything sends. Then press **Schedule**.

<Warning>
  A message to everyone doesn't wait for approval message by message. Check it carefully before you schedule it.
</Warning>

## What every campaign follows

Campaign messages, including messages to everyone, follow the same [sending rules](/reengagement/message-queue#sending-rules) as rebooking messages. They go between 8am and 8pm, skip anyone texted in the last three days, and skip anyone who has opted out. Each campaign texts a patient once.


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