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Any patient can stop your rebooking and campaign texts. Routiq records it and keeps to it.

What opting out stops

Opting out stops marketing texts: rebooking messages and campaigns, to every number the patient has. It doesn’t stop Robyn replying when they text you, or texting them after they call. Booking messages, like a confirmation after they book, still go too.

Three ways to opt out

They reply STOP

A patient who replies with one of these words is opted out: STOP, STOPALL, STOP ALL, UNSUBSCRIBE, OPT OUT or OPTOUT. Phrases such as “please stop”, “stop texting me” and “remove me from your list” work too. Robyn also watches for sentences that mean the same thing, like “wrong number”. CANCEL, END and QUIT don’t opt anyone out. Routiq doesn’t send a reply to confirm a STOP. Rebooking and campaign texts can end with an unsubscribe link. It opens a page that asks “Stop marketing texts from” your clinic. One tap on Yes, stop the texts and they’re done: “Done. No more marketing texts from” your clinic.

Your team opts them out

In Chat, open the conversation, then More, then Opt out. The app asks “Stop all rebooking texts to this number?” and reminds you “Robyn can still answer if they text.” The header then shows “Opted out”, who did it and when. Owners, admins and staff can do this. Routiq sets up your clinic’s unsubscribe link for you. Until it’s set, the app says: “Messages carry no unsubscribe line yet. Routiq sets this up for you. Patients can still text STOP.” You’ll find this in Settings, then Your clinic, under Link host code. Once it’s set, the link is added to every rebooking and campaign text, and it can’t be taken off.

Seeing who’s opted out

  • In Chat: the conversation header says “Opted out”.
  • In the Patient List export: the Opted out of texts column.

Opted-out patients stay opted out

Routiq keeps an opt-out permanently, because forgetting it would text them again. It stays even if you disconnect your practice system. There’s no way to undo an opt-out in the app. If a patient asks to get your texts again, contact us.